Who We Are
MURT LLC is a U.S.-based startup consultancy and incubator, headquartered in Richfield, Utah. We specialize in providing strategic support to early-stage startups and visionary founders.
Our mission
At MURT LLC, our mission is to empower the next generation of entrepreneurs by providing the tools, guidance, and support they need to bring innovative ideas to life.
We are committed to:
- Nurturing bold ideas with hands-on mentorship and expert advice
- Accelerating early-stage growth through proven strategies and agile planning
- Building a global startup community rooted in collaboration, transparency, and innovation
We don’t just support startups — we help shape their future.
Founder & Owner
Zain Retherford
Founder, Strategist, Visionary
Zain Retherford is the driving force behind MURT LLC. With a background in business development and a passion for innovation, Zain has helped dozens of startups find their direction, define their mission, and scale with confidence. He believes in empowering entrepreneurs not just with knowledge, but with the coura.
"Start small. Think big. Move fast."
Zain’s philosophy centers on disciplined action, radical clarity, and the belief that progress is made by those who dare to try — even when the path is uncertain.